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June 10, 2014 - Learning from the acclaimed MIT Entrepreneurship Programme

Cohesion Medical attends the acclaimed MIT Disciplined Entrepreneurship Masterclass presented by Professor Bill Aulet as part of Scottish Enterprise's Start Global Programme.


Euan Cameron, MD of Cohesion Medical, was delighted to attend the two-day course MIT Disciplined Entrepreneurship Masterclass in Inverness delivered by Professor Bill Aulet as part of the Scottish Enterpise's Start Global Programme.

 

The insights and the knowledge on the entrpreneurship process delivered by Professor Aulet were considerable. From concepts such as Personas to Beachhead Markets to Cost of Customer Acquisition there was much to be gained from his experience.

 

Euan said, "I have leared a lot over the past few days and have found much of what Bill said very relevant to Cohesion Medical. I will be applying several of his insights to our planning and development process. Thanks to Scottish Enterprise for providing us with this great opportunity."

 

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